Talking about money

This article is not about Apricot (although we do aspire to have good branding).

Here we’re simply observing a few other companies whose marketing and design styles we like.
[We are not endorsing the companies in any way!]

Too often, financial firms revert to jargon and detail and assume everyone is very ‘left brain’. But for most of us, financial issues are highly emotive. They can be overwhelming and anxiety arousing.

We think the following websites do a pretty good job of talking about money with real people. What do you think?

– (although his chapters on funding retirement are a bit lacking!)